Some people run LARPs for fun and some people run them for money. There is no right or wrong way to run a LARP. A LARP can be a hobby project or it can be a small business. A LARP can be profitable if you run it appropriately and we’d like to help you do that. We regularly write blog posts about how we run our business and we do it in the hopes that it inspires other people to improve how they run their businesses. Especially our chapter owners. We’re all in this together. Start a LARP and go on an amazing adventure.

It can be hard work, but it’s worth it. When you join the Underworld LARP family you’re getting involved in what we hope is one of the most rewarding and exciting experiences of your life.

Get in on the action

You can find dozens, or even hundreds, of players to participate in your Underworld LARP franchise. LARPers will travel to your guild to come experience your unique take on the Underworld LARP experience. Whether it’s combat, roleplay, or something else, the Underworld LARP rulebook mechanics allows you to run events in incredibly innovative ways. Surround yourself with a great team of like-minded individuals with complimentary skillsets. We’ll help you figure out what you need.

Start a LARP and write your own story

You can take inspiration from all around you and people will want to participate in the stories you write. You’ll be writing your own content to keep them engaged using our extensive Lore and global history. Our guildmasters are a great resource to help you come up with ideas. Our community loves giving feedback on events.

If you love creating LARP characters and like thinking big starting a chapter will present you with an amazing opportunity to tell your stories.

We want our chapter owners to be passionate. It’s hard work but we believe what we’re doing is awesome. We’ll go anywhere and everywhere and tell that to anyone. We’re LARPers.

What do we look for in a chapter owner?

1) Sense of Long Game Balance

– Not selling items / power for money

– Not flooding your game with frags

– Acceptance of losing players if the action brings in more new players

– Getting along with other chapters, even if you are competing for players. One big failure we see often is the concept that Chapters that compete are bad. Competition breeds excellence and you profit more from travelling players than you do from isolated players. Related: Getting along with Global. We might not agree and you have to sometimes accept you won’t always get your way. (god knows we do sometimes too)

2) Discretion

– Remembering you’re part of a management team of Underworld Global. You’re not a player anymore after you start a LARP

– Recognizing that “passing the buck” to avoid looking bad to your playerbase hurts the game for everybody as a whole

– Remembering you have a direct line of communication with Global and can express your emotions or concerns through it rather than in public

3) Safety of your customers

– Recognizing you have a responsibility to foster a safe and positive game environment for your customers

– Removing / suspending / banning problem players at the expense of monetary loss- Removing / suspending / banning problem players at the expense of friendships

4) Saying No

– The customer is not always right but we’ll try to exhaust every avenue to make them happy anyway

– Understanding what players want and what players need are often different. When you start a LARP your priorities your priorities will shift.

5) Prioritizing New Players

– Veteran players are important but are not the main focus of a LARP. New players bring in friends, bring in new stories and content, and lower Average Player Level. Treat both veterans and new players equally but realize that it is the new players that give business continuity in almost any situation.

– A keen sense of marketing and advertising to draw in new players

Take the plunge. Start a LARP.

There are a lot of possibilities available to you. We have unclaimed territory in Canada, we have existing territory that is up for acquisition by new chapter owners, such as our Calgary and New Brunswick chapters. We’re also in the process of setting up US franchise agreements and are excited to open up the american market to our awesome brand of LARP.